武汉市区域性物流企业营销战略创新研究

Research on Marketing Strategy Innovation of Regional Logistics Enterprises in Wuhan

武汉作为中部地区特大型城市及华中地区物流中心,武汉市区域物流的发展对中部地区的经济有直接的影响,而在物流市场竞争日益激烈的情况下,区域性物流企业必须转变营销观念,在营销战略上寻求创新。文中在分析武汉市区域物流环境的基础上,指出区域物流企业存在的问题及在营销方面的解决思路。

Wuhan is a large city and logistics center in central China, the regional logistics development in Wuhan has a direct impact on the central region＇s economy. With increasingly competitive in the logistics market, the regional logistics enterprises must transform their marketing concept, seeking innovation in marketing strategy. The paper analyzes the regional logistics environment in Wuhan, then points out regional logistics business problems and gives out some solutions in marketing ideas.