我国航运企业内部营销探析

The Research of the Internal Marketing in Chinese Shipping Enterprises

文中通过对内部营销概念的引入介绍,分析在航运企业中实施内部营销的必要性,结合外部营销的步骤和策略从而研究其实施的可行性和基本步骤。这对提高我国航运企业的竞争力意义重大。

Through the introduction of the internal marketing, analyzing the necessary, of the internal marketing in shipping enterprises and comparing to the steps and strategies of external marketing ,we can get the feasibility and basic steps of the implement.It is very important for improving the competitive strength of Chinese Shipping Enterprises,