摘要
本文通过对网络视频广告在数字化报业中的资源进行深度开发和整合的探讨,寻求数字化报业中网络视频广告发展的通途。
This paper tries to find the ways for the development of the networking video advertising in digitization newspaper industry through the research of the resource development and integration of the networking video advertising.
出处
《新闻界》
CSSCI
北大核心
2009年第6期12-14,共3页
Journalism and Mass Communication
基金
国家985二期工程新闻传媒与媒介化社会创新基地项目<报业数字化生存与转型研究>的阶段性成果
关键词
网络视频
数字化报业
广告
networking video digitization newspaper industry advertising
