涉农企业与农户间多结点信息传播范式研究--以伊利集团为例

Study on Multi-point Information Communication Paradigm between Agriculture-related Enterprise and Farmers——Taking YILI Group for Example

本研究从传播学的角度切入,与系统学、信息经济学理论相结合,得出有相对示范意义的"涉农企业与农户间多结点信息传播范式",并采用个案研究方法,对"伊利集团与农户间多结点信息传播范式"的特征及信息传播现状进行实地考察与探究,验证"涉农企业与农户间多结点信息传播范式"的现实意义。

From the Communication and sociology terms, this article investigates and studies the current situation of the information communication and the features of the information communication system of YILI Group, etc. The paper analyzes the elements of the paradigm of the information communication system, this research will play a better active role in exploring rural information service and peasants increase income.