“青歌赛”:有效的公益传播

CCTV National Youth Singing Competition:Effective Communication in the Public Interest

本文回顾和梳理了青歌赛24年的发展历程和成就,进而从公益传播的角度对其成功经验进行了简要阐述。

This article looks back on and sorts out the development and achievement of 24 years of CCTV National Youth Singing Competition. It gives a brief analysis and summary of this event＇s success on the perspective of communication in the public interest.