摘要
本文探讨了广告中如何运用名人增强广告效果的策略：选择与目标消费群特质相近的名人，通过广告，将名人的特性转移至产品中，再由产品转移至消费者身上，促成购买。
The article discusses the advertising strategies of celebrities to enhance advertising effectiveness, which is first to find out the similarity between celebrities and target consumer, then to make sure that celebrities, product and consumer share the meaning of similarity, and finishing promotion.
出处
《新闻界》
CSSCI
北大核心
2009年第6期167-168,共2页
Journalism and Mass Communication
关键词
名人
广告
效果
celebrity adertisement effect
