影视广告与常规影视作品创作差异分析

The Difference of Creation between Commercial Film and Normal Programs

由于影视广告的特殊性，使其在具备一般广告特点的同时又具有常规影视作品的特征，但又在创作思路、作品本体、后期创作等方面与常规影视作品存在差异。

The particularity of commercial film makes it contains both advertisings and normal programmes＇ features, but is different from normal programmes in three aspects, say, the indite direction, the identity of production and the creation in later stage.