浅谈当前房地产广告的乌托邦趋向

On the Utopia of Contemporary Real Estate Advertising

本文从房地产广告乌托邦化趋向的现状和原因谈起,多角度透视当代房地产广告幻化的表征,从法制和道德的层面对地产广告的乌托邦化趋势进行反思并探索未来房地产广告的发展趋势。

This article tries to talk about the reasons of the real estate ads utopia; and from multi-angle perspective, and it turns into the contemporary characterization of the real estate ads, tries to reserch from the legal and moral dimensions of the utopia of the real estate ads, reflecs the trends and explore future trends in the development of real estate advertising.