摘要
近年来,随着虚拟社区的加速成长,虚拟社区的营销价值日益凸显。文章将从虚拟社区在国内外使用现状出发,结合实证分析,探讨虚拟社区的营销价值。
In recent years, with the accelerated growth of virtual communities, it＇s marketing value is increasingly obvious. This paper starts with the current situation of the use of virtual communities at home and abroad, and combines with empirical analysis to explore the marketing value of virtual communities.
出处
《乡镇经济》
2009年第12期117-119,共3页
Rural Economy
关键词
虚拟社区
企业
营销价值
virtual communities
enterprise
marketing value
