重庆开县柑橘产业发展对策研究

Study on the Countermeasuries of Citrus Industrialization in Kaixian County in Chongqing City

20世纪初,开县柑橘通过品种升级和政府的大力支持等措施,建立了一大批优质生产基地,树立了一系列的柑橘名优品牌,但其小农经济模式仍未改变。论述了开县柑橘产业存在规模效应不高、市场建设力度不够、信息单一传播、收购商鱼龙混杂等问题。提出通过市场重新细分和定位,发展农村合作社、加强销售渠道建设,积极开拓反季节柑橘市场等办法来实现开县柑橘的产业化发展和可持续发展。

Though in the early of twentieth century a lot of high quality production bases and a series of famous brands were set up through breeds evolution an government support and so on in Kaixian, the small-scale peasant economy model has not changed. The main problems are low economic scale, deficient market construction, single information communication and non - standard of buyer market and so on. To above problems, through the market re- segmenting and re- positioning, development rural cooperatives strengthen channel construction, and actively explore the counter - season citrus market and so on, the citrus in Kaixian can realize industrialization development and sustainable development.