浙江经济转型期的设计服务业核心软资源开发策略

Strategies for Developing the Soft Resource of Zhejiang Design Service Industry during the Economic Transition Period

针对浙江省中小型企业ODM转型期的实际需求,文章从资源基础论的角度分析设计服务业核心软资源的内涵与特征,提出了设计服务业的独立化与产业化、生产工业化和交易商品化的软资源开发策略,同时建议利用共性技术和规范化市场"两介入"的形式实现设计服务业的持续稳定发展。

Considering the demands of Zhejiang middle and small corporations in the ODM transition period, this paper analyzed the contents and features of their DSSR （ Design Service Soft Resource） from the RVB （Resource-Based View） , proposed the DSSR development strategies characterized by independence, industrialization, industrialized production and commercialized trading and suggested that the intervention of design common technology and standardization of design service market be applied to realize the consistent development of design service industry.