论现代旅游的社会文化影响

On the Social and Cultural Impact of Modern Tourism

现代旅游的大众化时代即将到来,旅游逐渐成为现代性与全球性的表征。当代中国旅游也将同样在大规模的"移动"中邂逅这场不可逃逸的"文化遭遇"。因此,从旅游人类学的视角审视中国旅游背后的种种现象有其必然性和必要性。本文从理论上对旅游人类学在中国的现状;现代旅游之于中国文化认同的悖论;"非真实性"是否背驰现代旅游的本质以及中国旅游可持续性发展等进行了探讨,并从"文化自觉"的层面对中国旅游的发展提出了相关策略。

With the modem era of mass tourism around the comer, tourism is becoming a modem and global representation. The Chinese contemporary tourism in the large-scale ＂movement＂ will also encounter the ＂cultural experience＂. Therefore, it is necessary to examine various phenomena behind Chinese tourism from the perspective of anthropology. This article discusses in theory the stares quo of anthropology of tourism in China, modem tourism in the Chinese cultural identity of the paradox, whether ＂authenticity＂ runs in the opposite direction of the nature of modern tourism and sustainable development of Chinese tourism and it also puts forward some relevant strategies for developing China＇ s tourism on the level of ＂cultural consciousness＂.