河北省环首都体育休闲旅游产业发展研究

Research on developing industry of sports Leisure Tourism around Beijing proposed by Hebei Province

针对河北省提出的建设"环首都体育休闲圈"的战略构想,本文在分析当前国际休闲产业发展趋势、河北省体育休闲旅游资源整体分布及北京地区大众消费群体对体育休闲旅游需求调查的基础上,对河北省的体育休闲旅游产业提出以下几点发展策略,即转变思想观念、突出区域项目特色、打造特色体育休闲项目品牌、建立多层次的休闲体育项目体系、提高体育休闲企业服务质量以及大力培养体育休闲方面的专业人才等。

Based on the strategic conception of ＂constructing Sports Leisure circle around Beijing＂ proposed by Hebei province, after analyzing current development trends of International sports and leisure industries and the overall distribution of Hebei province＇s sports and leisure tourism projects and the demand investigation on sport - related leisure tourism of consumers in Beijing. we suggested changing the ideas, highlighting the regional characteristics of the project, constructing Unique brand name of sports and leisure tourism projects , establishing a multi - Levels leisure sports system, improving the service quality of sports and leisure businesses, and making great efforts to train professionals in sports and leisure.