浅析我国企业的网络营销策略

An Analysis of Network Marketing Strategy of Chinese Enterprises

我国企业网络营销存在着基础设施相对落后、网络安全问题突出以及地区发展不平衡等问题。在网络营销策略的制定过程中,企业应充分利用网络的互动性、实时性等特点,开发出适合我国国情和企业实际情况的网络营销新方式、新策略:以网站为主体的产品策略;个性化的服务策略;由顾客做主的逆向沟通策略;全方位满足用户的承诺策略;以价值为中心制定的价格策略。

The enterprise network marketing in China is relevantly backward in infrastructure, serious in network security, and unbal- anced in regional development. The enterprise should employ interactivity and timeliness of network to develop new network marketing method and strategy fit for Chinese and enterprise situations when making network marketing strategy： the product strategy based on website, individual service strategy, reverse communicative strategy determined by customers, commitment strategy comprehensively meeting consumers＇ need, and price strategy centered on value.