摘要
商品叫卖有着悠久的历史,叫卖语言原指小商小贩为了推销商品而又叫又唱的一种特殊的言语形式。随着经济的发展、社会的进步,叫卖语言从形式到内涵以及叫卖主体都发生了巨大的变化。如今,叫卖语言是指从事商业服务性行业人员为推销商品或开展商务而使用的一种特殊的口头语言表达形式。
Hawking Language has long which Peddlers cried and sang all the way in history, originally it was a special business language form by the streets to sell their wares. and society, Hawking Language has changed With the development of economy and developed a lot in from and contents even the pedlars Nowadays, Hawking Language is special spoken form by which businessmen merchandise successfully. The paper analyzes the syntax features of Hawking Language, the rich rhetorical devices as well as the pragmatic rhetoric strategy used althrough the business activities communication.
关键词
叫卖语言
句法特点
修辞
语用修辞策略
Hawking Language
Syntax Feature
Rhetorical Device
Pragmatic Rhetoric Strategy