金融危机对“倒逼型”国际化模式的影响与对策研究——以义乌民营企业为例

On Backwashing Influence of Financial Crisis on Internationalization of Yiwu＇s Market --Take Yiwu＇s Private Enterprises for Example

“倒逼型”国际化模式是从市场层面启动的、以出口贸易为主导的渐进化模式，受金融危机影响较大。义乌民营企业是围绕小商品市场发展壮大起来的．其国际化模式符合“倒逼型”的基本特征。金融危机从出口业绩和资金链等方面对义乌民营企业国际化造成了不利影响，但同时从打造自主品牌和对外投资等方面提供了机遇。义乌民营企业须采取对策以克服不利影响，把握机遇，提高国际化水平。

Internationalization pattern based on backwash of external conditions of export trade is progressive. As it starts with market, it is likely to be influenced by the financial crisis. Take Yiwu＇s private enterprises for example, they developed on the local commodities market which is more and more international, and their international business varies with the international market. The recent financial crisis caused adverse effects on them in their export operation and financing chain, but on the other hand, it provided them with opportunities in creating their own brands and increasing their investment abroad. So Yiwu＇s private enterprises should take the advantage of the financial crisis by overcoming the adverse effects and raising their level of internationalization.