中国公民出境旅游目的地市场变动研究

Study of Outbound Tourism Destination Market Changes for Mainland Chinese Citizens

运用地理集中指数、年际集中指数对中国大陆公民出境旅游目的地的时空变化及发展规律进行定量分析．利用旅游竞争态确定我国出境旅游目的地的所属市场类型。分析发现，中国大陆公民出境旅游目的地空间分布日趋分散．旅游目的地多元化趋势初显，出境旅游目的地市场表现为瘦狗市场的回落，幼童市场的壮大。出境旅游经营主体要根据市场变化，加强对重点市场的促销，不断开发新生市场，以达到拓展我国出境旅游目的地市场的目的。

Based on a quantitative analysis of the development and changes of China＇s outbound tourism markets using the geographic concentration index and inter-annual index, the paper defines the types of China＇s outbound tourism destination markets using the tourism competitive state. Analysis indicates that China＇s outbound tourism destination markets become decentralized increasingly and show diversity trends, which are characterized by the shrinking of thin dog markets and the enlargement of child markets. The paper suggests that outbound tourism operators should focus on major markets for promotion and exploit the new markets for the purpose of promoting China＇s outbound tourism markets for comprehensive and coordinated development.