齐鲁服饰文化与山东服装产业发展研究

Study of Qilu Culture and Shan Dong Clothing Enterprise Development

当前,世界金融危机对我国服装业造成了严重的负面影响,服装业作为山东省重要的传统支柱产业,在全球性的金融危机中也受到较大的冲击.文中通过分析山东服装产业面临的问题,提出通过有选择地开发齐鲁传统服饰文化,提升山东服装产业的竞争力,以区域传统特色文化的创新推动山东服装业的健康发展.

The financial crisis has produced grave effect and has brought huge difficulty to Chinese cl enterprise. Aiming at the austere circumstances, this paper suggests that to lift the culture connotation clothing the cloth enterprise and creating clothes brand by combining the traditional regional clothing culture with ing enterprise development . so to drive the development of Shandong clothing enterprise by inno vating Regional clothing culture .