对新时期高校体育产业化发展的思考

Reflection on Sports Industrialization of Universities in the New Era

运用文献资料法,对我国高校体育产业化的现状进行全面分析。结果表明:高校体育教育自身的价值潜力和优势尚未充分发挥,体育产业的本体化发展有待加强,支柱性产业主体尚未形成,体育产业化远不能适应新时期体育教育事业发展的需求。高校体育产业必须遵循市场经济运作规律,充分利用自身资源,加速对体育经营管理人才的培养,推动高校体育事业的可持续发展。

With literature analysis, this paper attempts a comprehensive analysis of the present situation of sports industrialization in China＇ s colleges and universities. The result shows that the potential and the advantages of university sports education have not yet been brought into full play; the sports industry waits strengthening, and the pillar industry in sports has not taken its shape. Therefore, the sports industrialization falls behind Chinese development of sports education in the new era. The universities sports industry must conform to the rules of market economy, make full use of its own resources, and accelerate the training of the talents in sports management, so as to keep up the sustainable development of the university sports.