摘要
品牌战略是企业赖以生存和在市场竞争中立于不败之地的关键。本文详细剖析了品牌、品牌效用及其构建方法,指出了打造企业品牌的重要性和需注意的方面。综述了创建品牌效应的关键之处。就沈冶机械如何打造企业品牌进行了叙述。
：Brand strategy is key of enterprise for existing and keeping straight on in drastical competition. Brand, brand efficacy and how to build it have been analysed detailedly, and the significance for making the enterprise brand have been pointed out , as well as aspects needing paying attention to. The key of establishing the brand effect have been summed up.
出处
《有色矿冶》
2009年第6期60-62,55,共4页
Non-Ferrous Mining and Metallurgy
关键词
品牌效应
市场竞争
企业形象
brand effect
market competition
enterprise feature
