摘要
作为一名征战职场多年的职业经理人，诺西大中华区总经理张志强并不缺乏和媒体打交道的经验和能力，但是2009年12月初在诺西全球最大的研发中心所在地——杭州举行的一场媒体见面会上，面对来自北京、杭州两地数十名记者的一个又一个尖锐的问题，张志强发现，要想向记者们顺利灌输他所要表达的信息和在他们心里建立起对诺西的信心，几乎成了一件“不可能完成的任务”。
The leading global enabler of telecommunications services Nokia Siemens Networks (NSN) is standing at a strategic turning point in its history. According to reshearch firm Dell'Oro, NSN's second position on the wireless equipment market was replaced by China's homegrown telecom solutions provider Huawei Technologies Co., Ltd. (Huawei) in the last quarter. Another powerful rival, the Chinese telecom service provider ZTE Corporation (ZTE), is laos right behind. Though as a result of the marriage between two telecom giants-Nokia and Siemens AG, it took too much time for NSN to integrate two distinctive corporate cultures. After NSN finished the internal integration, the market has changed with rapid growth of its rivals. To avoid being taken by its competitors, NSN decided to cut its former five departments into three, focusing on software, hardware and service and addressing the business needs.It is also exploring hard on industry and application services before Huawei and ZTE take any moves. Whether NSN can go further or not depends on the Chinese market to some extend. With large growth potential but fierce competition, China is the only market that has generated sales increase for NSN. It has planned to move its research and development center to China and concentrate on the fourth generation technology, Long Term Evolution (LTE), in the hope to turn the tide in the future.
