摘要
城市的发展是现代社会一切发展的中心与摇篮。现代化、高效的公共管理对于构建一个城市的良好形象至关重要。通过公共管理的角度,以广州市为参照,综合论述城市形象的需求之处,以及城市形象的构建、推广和传播。
The growth of the city is the core of modern social development.Modern and high-efficient public management is crucial to build a nice image of the city.In the vision of public management,taking Guangzhou City as a model,this paper is to discuss about the requirements for city image,and its designing and populating process.
出处
《柳州师专学报》
2009年第6期105-108,115,共5页
Journal of Liuzhou Teachers College
关键词
城市形象
公共管理
营销城市
city image
public management
marketing city
