面向在线大规模定制的产品族规模优化方法

Product family size optimization method for on-line mass customization

为有效平衡在线定制产品过程中客户满意度、产品维护复杂性和维护成本之间的矛盾,指出产品族规模的确定不仅需要从工程设计和制造经济性等角度出发,还需要充分考虑客户的需求偏好和强度。从工程设计和生产制造角度定义了产品族规模,构建了基于功能配置元和零件配置元的客户需求偏好与强度分析模型。在此基础上提出了基于客户满意度的在线大规模定制产品族优化方法和优化步骤。最后,结合案例证明了该方法能有效平衡产品族维护复杂性和高成本同客户满意度之间的矛盾。

In order to balance the conflicts among customer satisfaction,product maintenance complexity and maintenance costs,it was pointed out that not only engineering design and manufacturing economy but also customers preferences and needs strength should be considered in order to determine the size of product family.Accordingly,product family size was defined from engineering design and manufacturing economy perspectives.Analysis model of customer needs and preferences was constructed based on Function Configuration Elements（FCE） and Parts Configuration Elements（PCE）.And based on this model,optimization methods and steps of product family for on-line mass customization based on customer satisfaction were proposed.Finally,by an example,the method was proved to be effective in balancing the conflicts among customer satisfaction,product maintenance complexity and costs of on-line mass customization.