基于SCP范式的葫芦岛市旅游产业分析

Analysis of Huludao tourism industry and countermeasures on the basis of SCP framework

针对葫芦岛市旅游产业发展缓慢的问题,采用SCP分析方法,分析了葫芦岛市旅游业的市场结构、市场行为和市场绩效。提出采用超级服务区的发展模式和城旅一体化多元发展战略。研究结果对发展葫芦岛旅游产业有指导意义。

The thesis focuses on the problem that the speed of the development of tourism is slow in Huoludao.With the SCP framework the market structure,market behavior and market performance of Huludao tourism are analyzed.The development model of adopting super service area and the diversity development strategy of city tourism integration is proposed.The results have guiding significance for the development of the tourism in Huludao.