基于SWOT模型的福建省体育产业现状分析与对策

Analysis the Situation of Fujian Provincial Sport Industry Based on the Mode of SWOT and Its Countermeasures

SWOT分析法又称为态势分析法是一种能够较客观而准确地分析和研究对象现实情况的方法.通过分析得知:福建省在体育产业发展的内部条件方面即有利的区域环境、扎实的经济基础、晋江模式的示范作用和较强的出口能力等优势,也有体育产业占GDP比重小、区域发展不平衡、产业结构不合理等多个不利因素;在外部条件方面有良好的社会大环境、国家倾斜政策等多个良好的发展机遇,但也面临着来自其他体育产业发达省市的竞争与挑战和世界金融危机等的挑战.实现福建省体育产业可持续发展,应在竞争合作、创新、打造国际品牌和完善体育产业发展大环境等方面下功夫.

SWOT Analysis Method,which is also called Strength Analysis Method,is a method that can be used to relatively objectively and accurately analyze and research the present situation of objects.Through our analysis,we know that in the aspect of internal conditions of sport industrial development Fujian province has its strength in favorable environment,solid economic basis,demonstrating role of Jinjiang s mode,and relatively strong exporting ability while it has many its weaknesses in small proportion of its sport industry in GDP,unbalanced regional development, irrational industrial structure, etc.; as for its external conditions, it has a lot of good development opportunities such as huge good social environment, the state＇s preferential policies, etc.; however, it is facing competitions and threats from other provinces advanced in the sport industry, and the threat of the world＇s financial crisis as well. To realize the sustainable development of Fujian provincial sport industry, efforts should be made in aspects of competition and cooperation, creation, making of famous brands in the international market, perfecting the large environment for the development of its sport industry, etc.