新建地方性本科院校的新闻宣传工作

News publicity work of newly-built local universities

新建地方性本科院校开展新闻宣传工作具有重要的现实意义,具有识别价值、传播价值和感召价值,对内可以凝聚人心,对外可以塑造美好形象,是学校改革发展的一个助推器。但是,新闻宣传工作并没有得到相应的重视,出现被边缘化的倾向。学校必须转变思想,结合具体情况,多方面、多层次促进新闻宣传工作的开展。

With recognition value, transmission value and appeal value, carrying out propaganda work is of practical significant meaning to newly-built local universities. It can condensate the will of people internally and create good image externally. It is a booster for the reform and development of universities. But it receives little attention and there exists a marginal phenomenon. Based on the specific circumstances, universities must convert the ideas to promote the development of news publicity work through manv-sided and muhi-level ways.