摘要
产业集群区域品牌指区域产业集群经过努力而形成或创建的为该集群内企业所共同拥有的品牌,建设产业集群区域品牌有利于我国体育用品产业集群发展,建设我国体育用品产业集群区域品牌的对策包括:政府主导、多方参与、准确定位、整合传播、自律与他律。
Regional brand based on industrial cluster is the brand constructed and owned by all enterprises in the industrial cluster.Construction regional brand is beneficial to industrial cluster development.There are countermeasures to construct regional brand of sporting good industrial cluster：government leading,Multiple Participation,accurate location,conformity communication,autonomy and heteronomy.
出处
《四川体育科学》
2009年第4期4-7,共4页
Sichuan Sports Science
关键词
体育用品
产业集群
区域品牌
Sporting goods
Industrial cluster
Regional brand
