广西北部湾经济区旅游资源差异性开发探析

广西北部湾经济区具有丰富的旅游资源。同时旅游资源的同质化诱发了城市间旅游市场的潜在竞争。本文在以往研究整合资源、联手营销的基础上,分析同质化弊端,提出加快旅游差异性定位、差异性开发,以差异化战略谋求更大发展空间的建议。

Guangxi Beibu Gulf Economic Zone is rich in tourism resources.At the same time,homogenization of tourism resources induces inter-city potential competition in the tourism market.Based on the research of intergrating resources and the Comarketing in the past,the article analyses the drawbacks of homogenization,puts forward the ways to speed up the orientation of diverse tourism and diverse development.It makes diverse strategy to seek more development space.