民俗活动中潮州大锣鼓观众态度量表的编制与测量——以潮州市意溪镇为研究样本

Thinking about Survey of Audience Attitude towards Chao Zhou Da Luo Gu in Folk Activities inYixi

本研究以潮州市意溪镇正月初六传统民俗活动游神赛会中的潮州大锣鼓观众态度为观测对象,在对意溪镇十五社范围内的游神赛会活动及其观众行为进行参与观察之后,编拟观众态度量表进行测量并得到以下结果:观众态度包含观众认知、观众行为倾向、观众情感三个层次;观众态度与其三个层次之间的两两相关呈显著的高正相关;观众态度三个层次之间的两两相关呈显著的高正相关;观众态度各维度呈不同程度的正相关;观众态度倾向积极;老、中、青、少4个年龄段,除青年与青少年观众之间的态度的差异不显著外,其余年龄段间的差异均为显著,观众态度的积极程度依年龄从大到小的次序呈递减趋势;观众态度没有显著的性别差异。

The dissertation studies the audience attitude toward Chao Zhou Da Luo Gu in folk activities, on the 6th Day of the Chinese New Year, in Yixi, Chaozhou. After fieldwork on ceremonial activities and audience behavior in fifteen communities, the investigator designed audience attitude scale. The main findings from the measurement are as follows： Audience attitude includes which are audience cognition, audience behavioral intention and audience affect. A significant positive correlation is found between audience＇s attitude and its three levels. There exists a significant positive correlation between audience cognition, audience behavioral intention and audience affect. There are different degree of positive correlation in Audience dimensions. The Audience has a positive attitude toward Chao Zhou Da Luo Gu in folk ac- tivity. As for the audience of different generations including the aged, the middle-aged, the youth and the adolescent, there are significant differences between them and the only exception is between the youth and the adolescent. The audience attitude toward Chao Zhou Da Luo Gu in folk activity decreases progressively as the age ranges from the senior to the junior. Audience attitude toward Chac Zhou Da Luo Gu in folk activity shows no significant gender difference.