摘要
企业战略计划是一个在组织目标、资源和它的各种变化市场机会之间建立和保持一种可行的适应性的管理过程。战略计划的目标就是再造企业和调整产品业务，以期通过它们获得发展。
A straegic Planning is the Inanagrial process of developing and ndntaining a feasibleadaptability between the ognization obectives, resourees and its changing matet opporttmities. The aim ofstrategic Planning is to reshape the company's business and products to achieve further growth.
出处
《工业工程与管理》
1998年第5期6-9,共4页
Industrial Engineering and Management
关键词
企业战略计划
产品创新
全球营销
企业再造
strategic Planning stakeholders processes product invention global morketing
