谈在中国大型汽车企业中建立竞争情报系统——以第一汽车集团公司为例

Talking about Establishing the Competitive Intelligence System (CIS) in Large Automobile Enterprise of China——Taking First Automobile Works (FAW) as an Example

针对一汽当前在情报工作方面存在的问题和弊端,根据情报学、竞争情报的基本理论和价值链等理论,结合汽车工业的特点,从确立需求、信息收集、信息分析等方面搭建了竞争情报系统,用时间序列分析法阐述了如何使竞争情报系统发挥最好的功效。

In the light of the problems and faults in intelligence work of FAW at present,according to the basic theories of informatics,competitive intelligence and value chain,and connecting with the features of automobile industry,this paper establishes a competitive intelligence system from demand determination,information collection and information analysis,and expounds how to give play to the best performance of CIS by using time series analysis method.