摘要
论述了品牌价值与消费心理的关系,通过分析成功品牌的推广案例,提出了运用消费者心理进行品牌推广的策略。
This paper expounds the relation between brand value and consumption psychology,and through analyzing the promotion cases of successful brands,puts forward some strategies for carrying out brand promotion by using the consumer s psychology.
出处
《科技情报开发与经济》
2009年第35期53-55,共3页
Sci-Tech Information Development & Economy
关键词
品牌推广
消费心理
消费者
brand promotion
consumption psychology
consumer
