“鸟巢”视觉形象在奥林匹克文化传播中的作用

The Functions of the Visual Image of Bird Nest Stadium in the Dissemination of Olympic Culture

奥林匹克视觉形象是奥林匹克运动的文化标志和艺术表达,在传播奥林匹克文化中发挥着不可替代的作用。从建筑的视觉认知和视觉感受而言,作为北京2008年奥运会地标性建筑的中国国家体育场"鸟巢",以它特有的标志性、时间性和空间性的建筑艺术特点,无疑成为传播奥林匹克文化的物质载体和视觉形象,同时,"鸟巢"对传播中华文化、提升中国的国家形象等都发挥了作用,为奥林匹克运动文化谱写了新的篇章。

The visual image of Olympics, which is the cultural symbol and artistic expression of Olympic movement, plays an irreplaceable role in the dissemination of Olympic culture. From the visual cognition and visual perception on the building, being as the landmark building of 2008 Olympic Games, China National Stadium, Bird Nest Stadium has undoubtedly become the physical carrier and visual image for disseminating Olympic culture with its special architectural features such as the landmark, timeliness and spatiality, and at the same time, Bird Nest Stadium also plays an important role in disseminating Chinese culture and promoting China＇s national image, opens a new page for Olympic movement culture.