地学新闻传播与地学形象建设

Geo-Information Propaganda and Geo-Image Construction

地学新闻不仅承担着沟通地学信息、传播地球科学知识和提升大众地球科学素养的任务,还具有塑造地球科学形象、弘扬地球科学文化的功能。而地学形象是重要的学科软实力,将为地球科学的发展营造良好的外部环境与内部凝聚力。在学科林立且竞争激烈的时代,加大地学新闻的传播力度,改进地学新闻传播技巧,可以扩大地学在公众中的影响力和注意力,使地学赢得更大发展空间和政策支持。

Geo-Information not only undertakes the task of communicating geosciences information,spreading scientific knowledge and enhancing the public s geosciences quality,but also has a function of shaping the image of geosciences and promoting culture of geosciences. The geo-image is an important soft power of subject,which will create a favorable external environment and internal cohesion for the development of geosciences. In the era of flourishing subjects,through reinforcing the propaganda and improving the propaganda shills of geo-information, the influence and attention of geosciences in the public can be enlarged to win more development space and policy support for geosciences.