试论市场营销理念与和谐警民关系构建

The Ideas of Market and Merchandizing and Progress of A Harmonious Relation between Police and Public

营销活动与公安机关工作的本质和发展方向是一致的,借鉴营销理念改进当前公安工作,可以有力推动和谐警民关系的建立。借鉴营销理念,构建新时期和谐警民关系,首先应当树立营销理念,把全心全意为人民服务作为根本宗旨,即把人民群众的满意度作为衡量工作成效的标准,把人民群众的不满意作为工作的警示灯。把营销理念贯彻到实际工作中,就应当提高自身素质、做合格的服务者,建立良好的沟通渠道、做人民的"贴心人",提高警务活动科技含量,培育专业警务顾问组织。

There is common basic and development route between market sell and police organs practice. We try to apply the ideas of market and merchandizing to change the police practice in present, so do, to promote the progress of a harmonious relation between police and public. I think that the ideas of market and merchandizing can contribute to guide police practice, regulate the police activity of serving for people. So, to probe into the ideas of market and merchandizing in practice of police administer has important values for promote the progress of a harmonious Relation between Police and Public through understanding correctly the nature and sense of the ideas concern.