摘要
本文通过介绍目的论的基本观点、广告的特点,中西文化下汉英广告语的比较,来说明目的论在广告翻译中的适用性。
This thesis aims to show the applicability of skopostheory in advertisement translation, by introducing the main idea of Skopostheory and the characteristics of advertisement,and the comparison between Chinese advertisement and English advertisement.
出处
《科技信息》
2010年第1期157-157,192,共2页
Science & Technology Information
关键词
目的论
广告
广告翻译
Skopostheory
Advertisement
Comparison
Ad translation
