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需求依赖广告费用和销售价格的newsboy型产品库存模型 被引量：11

Inventory model for newsboy-type products with demand depending on advertising expenditure and selling price
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摘要 在假定随机需求是关于销售价格和广告费用的一般函数的前提下,提出一个新的newsboy模型,给出了寻求最优广告费用、销售价格及订货量的分析方法,并且还分析了需求的不确定性对最优销售价格和广告策略的影响.最后,通过数值实例验证了模型的求解过程并得到相关管理启示. This paper develops a new newsboy model under the assumption that the random demand is a general function with respect to the selling price and the advertising expenditure.An analytical solution is provided for finding the optimal advertising expenditure,selling price and order quantity.The influence of demand uncertainty on the optimal policies is investigated as well.Numerical examples illustrate the solution procedure,and some managerial insights are obtained.
作者 汪峻萍 周永务 杨剑波
机构地区 合肥工业大学数学学院 华南理工大学工商管理学院 合肥工业大学管理学院
出处 《控制与决策》 EI CSCD 北大核心 2010年第1期89-92,98,共5页 Control and Decision
基金 国家自然科学基金项目(70771034) 新世纪优秀人才支持计划项目(NCET-05-0557) 高等学校全国优秀博士论文作者专项基金项目(200565) 广东省教育厅人文社会科学重点研究基地重大项目(08JDXM63003)
关键词 库存 NEWSBOY模型 随机需求 价格 广告 Inventory Newsboy model Random demand Price Advertising
分类号 O227 [理学—运筹学与控制论]
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参考文献12

  • 1WhitinT M. Inventory control and price theory[J]. Management Science, 1995, 2(1): 61-68.
  • 2Lau A. Lau H. The newsboy problem with pricedependent demand distribution [J]. IIE Transactions, 1988, 20(2): 168-175.
  • 3Polatoglu L H. Optimal order quantity and pricing decisions in single-period inventory systems[J]. Int J of Production Economics, 1991, 23(1-3): 175-185.
  • 4Petruzzi N C, Dada M. Pricing and the newsvendor problem: A review with extensions [J]. Operations Research, 1999, 47(2): 183-194.
  • 5Agrawal V, Seshadri S. Impact of uncertainty and risk aversion on price and order quantity in the newsvendor problem [ J ]. Manufacturing & Service Operations Management, 2000, 2(4): 410-423.
  • 6Khouja M. Optimal ordering, discounting, and pricing in the single-period problem [J]. Int J of Production Economics, 2000, 65(2): 201-216.
  • 7You P S. Dynamic pricing of inventory with cancellation demand[J]. J of the Operational Research Society, 2003, 54(10): 1093-1101.
  • 8Arcelus F J, Kumar S, Srinivasan G. Evaluating manufacturer's buyback policies in a single-period two-echelon framework under price-dependent stochastic demand[J]. Omega, 2008, 36(5): 808-824.
  • 9Gerehak Y, Parlar M. A single period inventory problem with partially controllable demand [ J ]. Computers & Operations Research, 1987, 14(1): 1-9.
  • 10Khouja M, Robbins S S. Linking advertising and quantity decisions in the single-period inventory model [J]. Int J of Production Economics, 2003, 86(2) :93- 105.

二级参考文献10

  • 1Shih W.A general decision model for cost -volume-profit analysis under uncertainty[].The Accounting Review.1979
  • 2Lau H S.The Newsboy problem under alternative optimization objectives[].Journal of the Operational Research Society.1980
  • 3Chung K.Risk in inventory models: the case of the newsboy problem-optimality conditions[].Journal of the Operational Research Society.1990
  • 4Bouakiz M,Sobel M.Inventory control with an exponential utility criterion[].Operations Research.1992
  • 5Khouja M.The Newsboy problem under progressive multiple discounts[].European J Operations Research.1995
  • 6Emmons H,Gilbert S M.The role of returns policies in pricing and inventory decisions for catalogue goods[].Management Science.1998
  • 7Lau H S,Lau A H L.Reordering strategies for a Newsboy-type product[].European Journal of Operational Research.1997
  • 8Ben-Daya M,Raouf A.On the constrained multi -item single-period inventory problem[].International Journal of Operations and Production Management.1993
  • 9Khouja M,Mehrez A.A multi -product constrained Newsboy problem with progressive multiple discounts[].Computers and Industrial Engineering.1996
  • 10Chang P,Lin C.On the effect of centralization on expected costs in a multi -location Newsboy problem[].Journal of the Operational Research Society.1991

共引文献43

同被引文献100

引证文献11

二级引证文献15

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2010年 第1期

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