城市近郊农村居民旅游认知特征分析——以青岛市崂山区为例

Analysis of Tourism Cognition Characteristics of Rural Residents in the Nearby Suburbs of City

通过对青岛崂山区农村居民的调查研究,从农村居民对旅游的了解情况、旅游态度、旅游欲望3方面分析了城市近郊农村居民旅游的认知特征,同时利用皮尔逊相关分析验证了变量之间的相关性,以期为进一步开发城市近郊农村居民旅游市场提供科学依据。

Based on the investigation of rural residents in Laoshan District of Qingdao City, the tourism cognition characteristics of rural residents in nearby suburbs of city were analyzed from the aspects of the understanding, attitude and desire about tourism. Meanwhile, the correlations between each two variables were studied by adopting Pearson Correlation Analysis, so as to provide scientific basis for further developing the tourism market of rural residents in nearby suburbs of City.