摘要
主要介绍了船型开发品牌和技术创新战略内涵及意义,应用创新和品牌战略管理理论,对我国船舶工业面临的发展机遇、环境和形势、发展目标进行了分析,提出了实施船型品牌战略和设计技术创新的一些建议。
This paper introduces the content and significance of hull brand development and technical innovation strategy By applying the theories of innovation and brand stragegy management, this paper analyses the development chance, environment and situation and development targets of our country＇s ship industry, proposes some suggestions on implementing hull brand strategy and design technique innovation.
出处
《上海造船》
2009年第4期1-3,8,共4页
Shanghai Shipbuilding
关键词
品牌战略
技术创新
船型开发
品牌船型
brand strategy
technique innovation
hull development
brand hull
