摘要
ＣＩＳ的发展可以分为四个阶段。ＣＩＳ是作为企业形象的展示，是个性与共性的辩证统一。
The development of CIS is divided into four period. As reveal of corporate image, CIS is the dialectical unity of the general and specific character.
出处
《上海第二工业大学学报》
1998年第2期97-102,共6页
Journal of Shanghai Polytechnic University
关键词
企业形象
CIS
视觉识别
行为识别
理论识别
corporate image
CIS
dialectical implication
visual identity
behavior identity
mind identity
