市场调研课程教学问题之探讨

Research on the Teaching Improving of Marketing Research Course

市场营销调研课程是营销专业一门非常重要的专业基础课。文章针对该课程开设的学期问题、执教该课程教师的定位问题、执教该课程会遇到实践的问题、该课程开设的目标问题等,提出以"学习社会"价值观改善市场营销调研教学的方法,具体为:建立系统而完善的市场营销调研教学目标体系,进一步完善市场营销调研课程教学的过程和内容,改善并加强市场营销调研课程的教学方法和手段,从而培养出高素质的人才。

Marketing Research is a very important basic course for the students majored in marketing. Considering the critical problems such as when to start this course; how to decide the orientation of this course; how to position the teacher in this course and how to solve the practical problems in the teaching processes, this paper proposes to improve the teaching methods of marketing research according to the values of Study Type Society. To be more specific, in order to educate high quality personnel, a systematic and improved marketing research teaching orientation system should be established;the teaching processes and contents of marketing research course should be further per- feeted;the teaching ways and naens of marketing research course should be improved and strengthened.