摘要
同其它职业教育的专业一样,商务英语人才的培养也要以就业为导向。不同的是,商务英语的目标岗位相对不够集中,且具有显著的地域特征。因此,商务英语的培养目标要以地区市场需求为导向,树立“型材”培养理念,推广“订单式”培养模式。
Similar to other vocational education, the education of business English should also follow the market-oriented employment mechanism. What is different is that the target positions for business English graduates are relatively disperse and regional. Therefore, the education objectives of business English must take the regional employment market as its orientation. To obtain the goal, the concept of the sectional material production should be established, and the mode of Make To Order (MTO) training should be promoted.
基金
本文为辽宁省教育厅:人文社科项目2009年度(2009A050)立项成果
关键词
商务英语教育
地方市场
型材理念
订单式培养模式
Business English Education
regional market
sectional material production
Nake to order mode