加拿大来华旅游客源市场分析与对策

An analysis of Canadian source of tourist market to China

无论从经济、政治还是文化等多方面考察,加拿大来华旅游客源市场是我国推进旅游业发展,不断向世界旅游强国迈进的重要客源市场。依据加拿大来华旅游游客的目的及职业特征,会议、商务旅游将有较大发展,而文化、健康、探险旅游正在兴起;从游客的性别特征来看,女性旅客平均停留时间长于男性旅客,这种趋势还将继续;从游客的年龄特征分析,青壮年,特别是老年人口将成为重要的客源组成部分。两国政府以及民间组织要加强交流、合作,并针对当前加拿大游客人口特征,努力培育推出适销对路的特色旅游产品,同时树立大旅游、大市场、强品牌意识,加大对加拿大宣传促销力度,加强旅游硬件及软环境建设,维持并不断扩大加拿大来华旅游市场规模。

In the process of promoting the development of our country＇s tourism and stepping into the world tourist power, Canada as an important source of tourist market to China should not be neglected. According to the destination and occupational characteristics of tourists from Canada to China, there is a great development of convention trip and business travel. Meanwhile, cultural and healthy tourism as well as adventure tour have become more and more popular. Based on the gender characteristics of tourists, women usually stay longer than men do on average. Moreover, youth, especially the old people will become an important part of source of tourist market. The government of each country as well as non - governmental organization should strengthen cooperation and exchange and offer featured tourist products. What＇s more, tourist environment should be improved in order to expand the size of the tourist market.