摘要
广告中使用模糊语言是一个非常普遍的语言现象,是模糊语言的具体表现之一,分析它对我们研究语言和社会有着重要的启示。本文将用Verschueren的顺应论分析广告中的模糊语言的表现形式及其动机,其目的在于为广告主的广告语创作提供借鉴,为消费者更好地理解模糊语言提供建议。
The use of fuzzy language is common in advertising. A brief analysis of this linguistic phenomenon will be meaningful to the study of the language and the society. This paper uses the Adaptation Theory to analyze its realizations and motivation for the purpose of helping the advertisement copywriters and the potential consumers.
出处
《湖北第二师范学院学报》
2009年第12期30-32,共3页
Journal of Hubei University of Education
关键词
顺应论
广告
模糊语言
adaptation theory
advertisement
fuzzy language
