泉州服装销售渠道的服务创新研究

Studies on the Innovation of Quanzhou Clothing Marketing Channel's Service

泉州是闽派服装的主产区,经过20几年的发展,泉州服装企业开始认识到销售渠道创新的重要性。通过对泉州服装企业销售渠道现状进行分析和研究,阐述了渠道发展历程和现状存在的问题,并提出了渠道创新的途径,以利于泉州服装企业的长远发展。

Quanzhou is a major production area of Min clothes. Quanzhou Clothing Enterprise starts to realize the importance of marketing channel innovation after more than twenty years of development. The article elaborates the channel developing process and the present problems by analyzing the present marketing channel of the enterprise. It also proposes the way of channel innovation in order to further develop Quanzhou Clothing Enterprise.