常州市大学生体育消费现状及其社会心理学分析

The Status and Psychological Analysis of College Students Sports Consumption in Changzhou

随着现代人"健康第一"意识的增强,体育消费作为高校学生的一种时尚追求,已有越来越多的学生加入了其中。本文针对大学生体育消费行为的意识、结构、动机和水平进行了调查与社会心理学分析,并对如何正确引导高校学生进行合理体育消费、培养终身体育意识提出了有关建议。

With the increasing ＂Health First＂ awareness nowadays, more and more college students have joined into the ranks of sports consumption as the fashion pursuit. The awareness, structure, motivation and the level of sports consumption of college students are investigated and analyzed psychologically. In this paper, some suggestions are proposed： such as, how to guide the reasonable sports consumption and how to set up the consciousness of long-life sports as well.