基于知识产权的跨国公司竞争策略

A Research on Competition Strategy of Multinational Corporations Based on Intellectual Property

知识资源是知识经济时代企业发展的核心资源,企业之间的竞争日益演变为以知识产权为主的知识资源的竞争.知识产权成为跨国公司保持市场竞争优势的有力武器,跨国公司通过采取不同的竞争策略,以实现其对知识产权的垄断与控制的目的,这是跨国公司在知识经济时代得以持续成长的重要保障.对跨国公司的知识产权申请策略、研发策略、合资并购策略、技术联盟策略、标准化策略、诉讼策略分别进行了探讨.

Knowledge resource is the core resource of an enterprise＇s development in the era of knowledge economy. Competition among enterprises evolves into knowledge resource competition based primarily on Intellectual Property day by day. The Intellectual Property becomes the powerful weapon for multinational corporations to maintain their market competition superiority, with the adoption of different competitive strategies multinational corporations to achieve their monopoly and control of intellectual property rights, and this is an important guarantee of their continuous growth in the era of knowledge economy. In this paper, the application strategy of Intellec- tual Property of multinational corporations, research and development strategy, joint venture and merger strategy, technology alliance strategy, standardization strategy, litigation strategy are discussed.