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不确定性视角下品牌资产的经济学分析

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摘要 文章从不确定性的角度出发,利用不确定性经济学的相关知识对品牌资产的形成进行了分析。分析表明,在其他条件相同的情况下,风险规避的消费者更愿意购买相同价格的品牌商品或为品牌商品支付更高的购买价格。
作者 何景凤
机构地区 广西大学商学院
出处 《广西政法管理干部学院学报》 2010年第1期111-114,共4页 Journal of Guangxi Administrative Cadre Institute of Politics and Law
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