顾客满意理论及其发展趋势研究综述被引量：7

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摘要本文回顾和总结了20世纪60年代以来国内外学者对顾客满意的关键性研究成果,在此基础上重点讨论了21世纪满意理论的发展趋势,为了解顾客满意的有关理论和实证结论,进一步研究我国顾客满意提供了借鉴。

作者李先国

机构地区中国人民大学商学院

出处《经济学动态》 CSSCI 北大核心 2010年第1期87-90,共4页 Economic Perspectives

关键词满意企业管理测量模型指数模型

参考文献18

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