电视栏目剧的生存危机与发展趋向

Existence Crisis and Development Trend of TV Program

由于外部环境的竞争压力和内部生产与运营中的盲目扩张,目前,我国电视栏目剧陷入生存危机。电视栏目剧要突破生存危机,应在节目制作上坚持差异化和精品化,在栏目运营上加强品牌构建并实行品牌经营。

As the competition of external environment and the blind expansion of manufacturing and operating, TV program is now falling into existence crisis in our country. Therefore, we should insist on differentiation and elaboration in the course of program production, strengthen brand construction and carry out brand operation.